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Media intelligence
The world of the media is not uniform, which is an obstacle in the process of building of effective communication strategy. Our company deals with wide analysis of media information. Our monitoring is carried out according to the media intelligence philosophy. Certainly, all that we do starts with a search for information in the press, the Internet, radio and TV. However, our basic services of media monitoring is enriched by thorough analyses of publications, including assessment of the range and reception of the news. Additionally, we create modern technological solutions thanks to which our clients can manage the acquired information effectively.
Information - the first step to success! more...
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Reports
We risk nothing by claiming that professional companies compare and summarize all their crucial activities in reports. Therefore, the market saw the needs for analyses of company image in the media. It was created thanks to PR activities in companies and communication with the media, as well as the initative of the media itself. Our task is to assess this image. A company that knows how it is represented in the media, will know how its clients preceives it. Thus it will be able to create effective communication campaigns. Our reports are a unique product on the market and a revolution within gauging PR activities, especially media relations activities.
Reports - the essence of monitoring! more...
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Dialogue with a client
Our clients inspire us and we are in constant dialogue with them. Thanks to such an approach, we can stay ahead of our clients' expectations and work on new solutions that improve their work. Media monitoring is used by public relations, marketing specialists, as well as managerial staff. All these groups have various expectations towards the seemingly same service. Our offer meets their needs. We learn continually and we are eager to share our knowledge with the market. We organize advisory and training meetings with our current and potential clients. Information delivered to our clients give them a resource to build a competitive advantage on the market.
Clients' expectations are the key to our development!
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Modern technology
Technological development has had an enormous impact on the functioning of the media. The IT revolution is changing the mass media, increasing their availability and opinion-forming. New media proliferate in front of our eyes. They know the needs of a modern recipient and meet them successfully. Therefore, they continue to gain public trust, thus increasing their importance. Our task is to quickly identify new channels in the media and to immediately provide monitoring of those that are valuable for our clients.
We keep our finger on the media's pulse!
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MEDIA MONITORING NEWS
28.06: After the first round, Kaczyński shows higher presence in media
After the first round of presidential elections, Jarosław Kaczyński launches media offensive. This candidate of Law and Justice appeared in the media more frequently than Bronisław Komorowski did, both on the radio and television – finds “PRESIDENTIAL ELECTIONS 2010” research, conducted by PRESS-SERVICE Media Monitoring. The frequency of Kaczyński’s media...
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