PRESS-SERVICE Monitoring Mediów for the best spokespeople of the financial sector
The monthly “Home & Market” has published its yearly ranking of spokespeople for financial institutions. Its winners use the media monitoring services of PRESS-SERVICE Monitoring Mediów in their daily work.
Aleksandra Myczkowska from Bank BGŻ has won the title of the best spokesperson of the banking sector, and Bohdan Białorucki from the AVIVA group won in the category of insurance companies. Wojciech S. Kaczorowski from Bank Millennium, Aleksandra Kwiatkowska from GE Money Bank, and Sabina Salamon from Deutsche Bank group were also ranked high because of their style of cooperation with the media.
The vast majority of the people who represent the companies in the media – as many as 70% - who can be found in this years ranking benefit from the monitoring services of PRESS-SERVICE Monitoring Mediów in their work.
‘I’m glad that the spokespeople who we cooperate with have been ranked the highest. The results of the ranking are also very useful for us as our services are supposed to provide efficient support to spokespeople in their image campaigns. We offer our clients original and innovative tools for the analysis of media information. I would like to congratulate the winners and all the participants of the ranking. I know how hard the work they do every day is,’ says Monika Szafrańska, head of the Sales Department of PRESS-SERVICE Monitoring Mediów.
Thanks to the use of technologically advanced solutions, intelligent media monitoring allows to meet all the information needs of spokespeople. It is the source of valuable and up-to-date news. The possibility of acquiring complete information fast, not only concerning the company, but also its competitors and environment, is crucial in the work of the people who represent the company outside. In the era of information society media monitoring is a useful tool which facilitates the daily work of PR experts, and it is indispensable in crisis situations. The analysis of publications makes it possible not only to react to the published information, but also to take proactive steps, to identify threats and create proper solutions. Media audits, image reports, and recommendations drawn up on the basis of objective descriptions of the current situation support the analysis considerably and help to make the right decisions.
The ranking evaluated the work of the spokespeople representing banks and insurance companies. The criteria which were taken into account included the speed of response, availability, professionalism, manners of people who represent the company in the media, and the quality of materials obtained from them.
