On January 12 the organisers of the ninth edition of the country-wide charity campaign ‘Szlachetna Paczka’ thanked the partners, sponsors, and media partners during a gala held in the Bonarka shopping mall in Kraków.
PRESS-SERVICE Monitoring Mediów, which informed the organisers of the campaign about its presence in the press, on the Internet, radio, and television on the daily basis, obtained a statue and title of a Friend of Szlachetna Paczka. ‘PRESS-SERVICE monitored the media response to the campaign of PACZKA on a regular basis. We would like to thank for the company’s support and daily information about PACZKA!’– said the justification of this award.
During the gala the detailed results of the campaign were presented. As father Jacek Stryczek, the originator of the campaign and Chairman of WIOSNA association which organised it, emphasised, the number of people who obtained support and the value of the donated gifts is going up every year. In the ninth edition of the campaign 8,000 families received gifts of total value PLN 6.4m. The organisers have managed to encourage 112,000 of donors to help the needy ones. The success of ‘Szlachetna Paczka’ would not have been possible without the work of over 4,000 volunteers.
Celebrities such as First Lady Maria Kaczyńska, Agnieszka and Urszula Radwański, or the Polish national volleyball team promoted the campaign. Grzegorz Turnau, who sang at the gala to the accompaniment of the Beethoven Academy Orchestra and gave an exceptional performance, became the face of the campaign.
The media have willingly joined the information campaign. The report of PRESS-SERVICE Monitoring Mediów suggests that over the past six months ‘Szlachetna Paczka’ was present in the media nearly 900 times. Thanks to this fact and other actions taken under this project the familiarity rate of the campaign increased fourfold.
For more information visit http://www.szlachetnapaczka.pl/
