Advertising Value Equivalent for Internet materials – PRESS-SERVICE Monitoring Mediów is the first company on the Polish market which offers this breakthrough service to its clients.
Advertising Value Equivalent (AVE) is a method of evaluation of the importance of media information which consists in comparing the space or broadcast time of a particular piece of information with the equivalent cost of an advert in the publication and assigning a value of the publication.
The methodology for calculating the Advertising Value Equivalent for Internet materials has been created on the basis of research conducted on over 500 portals, vortals, and trade websites. Taking the specificity of various sources into account, the methodology considered many criterions, such as the number of visits, number of unique users, their presence on particular websites, ability to generate content through particular portals and the characteristics of a given industry. This index allows for the assessment of the value not only of information, but also of Internet portals.
On the one hand, the introduction of Advertising Value Equivalent for online publications is a consequence of the growth of the Internet and adjustment of the offer to the changes on the media market, and on the other hand it is the answer to the clients’ needs, as the knowledge of the value of PR actions conducted on the Internet is of great importance to them. The AVE index is PR’s useful weapon for its battle with advertising. Previously, advertising value equivalent was only calculated for press, radio, and television materials. The possibility to obtain it also for online materials will create a full picture of the efficiency of all image campaigns run by a given entity. Promotion experts have just gained a new tool which will help them plan, execute, and account for PR budgets.
The clients of PRESS-SERVICE Monitoring Mediów will initially have the opportunity to order AVE INTERNET! together with media reports and analyses, and ultimately – through a customised Inforia portal and Media Express application.
Contact person:
Karolina Fursewicz, Specialist International Cooperation & Sales
tel. +48 61 66 26 005 ext. 127
mobile: 697 510 190
