For our clients and in cooperation with them, we build systems designed to manage news as well as access platforms. We assume that acquired materials have greater value when they can be accessed freely and quickly. An additional asset is the possibility to profile access to thematically grouped news items according to users' needs.
In the long run, it is not the news itself (the content) that matters, but its impact on the recipient. Our analyses identify the power of impact of the news crucial from the client's point of view. Therefore, based on publications collected during monitoring, specialist quality and image reports are created that support promotional activities of our clients.
Our media audits contain objective assessment of the media position of our clients and their competition. We also prepare intelligence industry reports featuring the analysis of economic or political environments extended with benchmarking reports. All the information there is can be found in the media; what is needed, is to search for it, process it properly, and analyse it.
The bracket that closes media intelligence is the advisory and training activities we carry out. Numerous companies need support in the organization of work, contact with the media, access to information. This knowledge is not only needed by public relations specialists, but likewise by people dealing with marketing and management, including key managers. Because in this day and age, information is the basic resource that increases competitive advantage. It is crucial to know where to get it and how to manage it.