Media reports are created based on the analysis of all press, TV, radio and Internet information (depending on the range of monitoring) on the subject of a given company, product, person or issue. A few companies, products or issues can be analysed thus creating a comparative report. Analysed articles are the result of monitoring of more than 1000 titles of nationwide, regional, industry and specialist press, a few hundred web portals and web sites, as well as a few dozen RTV stations.
The aim of such reports is to examine how the analysed media presented issues related to the activities of a given company, person or institution. They allow an analysis of changes occurring in the image of a company or a product, with assigned time intervals in mind. Image reports are an indispensable source of data on the media's attitude towards the activities of analysed entities and therefore allow continuous and precise modification of broadcast within marketing and public relations strategy.
Dedicated image synopses often contain analyses of the effectiveness of PR activities, may identify critical or negative situations, contain analysis of media activities of rivals or even data showing activities of individual companies or their boards of directors.
Reports, both image and statistical, may also be prepared according to individual needs of a client.
Reports prepared in our company contain, among others:
- full assessment of image
- assessment of image context of analysed publications in relation to analysed entity
- characteristics of the media, in which analysed information appeared
- authors of published materials
- assessment of significance of publications depending on their volume
- media activity of analysed entities, within a given time frame
- division of publications according to type of source, with geographical and thematic range
- assessment of conformity of the content of published material with the content broadcast by the sender of the communication
- determining amount of information that resulted from direct PR activities
- assessment of advertising value equivalent (AVE and CVE)
- assessment of MN Performance – an index that determins the power of impact of XYZ brand in press materials calculated on the basis of a range of components characteristic of the analysed publication
- range of benchmarking registers
- media maps – maps that determine media activity of the analysed entity in individual regions of the country.
Basic versions of our media reports:
I. Media report – basic statistical
II. Media report – extended statistical
III. Media report – basic image
IV. Media report – extended image
Reports are an invaluable source of information about the media's attitude towards a given subject. They are a tool that can be used in regular control of image and its modification within market and public relations carried out by the company. In the case of long-term reports (quarterly, half-yearly and yearly), changes in the image of analysed entities, in time, are additionally taken into consideration.
